Are you getting customers and new business with your websites? Do you reach prospective customers via search, social media and other digital avenues? How many people look for your website and find your competitors?
People often complain of how their business is not getting any traction from their website. As a marketing advisor, I hear stories about businesses that spend anything from $1,000 to $50,000 on their business website design and development.
“Our company website is awesome. We got the website re-designed last month.” The same people aren’t as enthusiastic after 6 months. “We spent $10,000 on our website, and we aren’t moving ahead in customer queries.”
If you have been in a similar situation, have you given it a serious thought? If your business website is producing little or no revenue, you need to find the problem area.
Let’s take a glance: why a business website might not be delivering results or helping with new customer acquisition?
When you hire an website designer, what do they promise to deliver? A great looking website that matches your business / brand.
Do they promise that the new website will get you “10” or “100” business leads per day? No. Why?
A website designer is there to create a visually appealing site. The person isn’t responsible for driving traffic and ranking your website in search.
Stop spending a bomb on your website if you aren’t going to invest in its success. Web design can help your online presence, but it cannot be the sole propeller of your business. You need to invest in boosting your website in search rankings. You need to invest in marketing your website.
The second problem is that the business owner spends little or no money, time or effort on the marketing of the location . In fact, it’s usually left to the web site designer to plug the web site . In other words to someone who may be a ‘designer’ not a ‘marketer’.
What you would like may be a Internet Marketing Plan
A plan to point out you ways to:
- Get more people to your website
- Convert more of these people into leads
- Dominate the primary page of Google
- Drive traffic to your website from Social Media
- Use social media & YouTube
- Use online ads & re-marketing
The plan will cover:
- Website design and construction
- SEO marketing
- Pay-per-click advertising
- Blogging
- Social media marketing
- E-mail marketing
- Google My Business
- And more…
Get in touch with us to learn how I can help you grow your business with Internet marketing, SEO and other inbound online marketing strategies.
